The platform is rolling out a updated setting that enables them to cut down on the amount of AI-made media appearing in their feeds. This move comes as the platform disclosed that it presently contains in excess of 1 thousand million AI videos.
Testing and Rollout
The new functionality is undergoing trials over the following weeks before a full-scale launch. This shift aligns with a rise in content created by AI, driven by emerging content generation software.
AI Proliferation Online
Studies have shown that almost a tenth of the most rapidly expanding channels on a competing service only show content made by AI. A significant portion of this output is considered low-quality AI content, a label for inferior, mass-produced content that is often absurd or surreal.
Based on user feedback that numerous viewers like content made with AI tools, including digital art to science explainers, and we aim to give people the option to adjust the amount of that, depending on their own likes,” said a spokesperson.
Volume and Proportions
The service announced that there are currently 1.3bn videos on its app labeled as artificially created. Collectively, in excess of 100 m media items are uploaded to the app each day, making AI content a minor part of its complete catalog.
Customizing Your Feed
Users will be able to decrease or raise the volume of AI-generated videos they see by opening the content preference setting in the app and choosing the AI content topic. Additional categories that can already be modified under the setting include news, clothing, aesthetics, and movement.
Platform Guidelines
The platform’s guidelines require content makers to tag “realistic” AI-generated content, and it prohibits malicious deepfakes of celebrities or emergencies. Any realistic AI-generated clip that is unmarked can be removed under its user guidelines.
In addition, the app will henceforth attach an artificially created label to content created with its own AI tools, or flagged by an collaborative effort for recognizing artificial media. This step is intended to stop users from trying to evade the tagging system.
Responsible AI Funding
TikTok is also establishing a $2m AI literacy fund for specialists and organizations to create learning resources about using AI responsibly. This initiative will support educational bodies dedicated to training coding and technology.
Moderation Strategy
The video-sharing app has supported its moderation strategy, during controversy over proposals to cut jobs for numerous content moderators in Britain. The company is planning to cut 439 jobs in its content moderation department in the UK capital, with worker representatives and digital protection specialists raising concerns that humans are being replaced by automated systems.
A trust and safety lead explained that staff-based oversight would continue to be important, but automated tools can protect employees by filtering out the most graphic content prior to it has to be seen by people. TikTok reported a 76% decrease in explicit and harmful content reviewed by human moderators over the last 12 months due to intervention by its AI tools.
We believe it is crucial to balance humans and technology to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to reduce exposure to dangerous material as swiftly, which is where a lot of the machine support is making a difference operate efficiently.”
