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Wednesday, October 14, 2026
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Wolff Preparing to Divest Stake Pricing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led the Mercedes team to historic success in Formula 1

Toto Wolff is engaged in advanced talks to sell a portion of his ownership stake in the Mercedes Formula 1 team.

This transaction estimates the Mercedes team at £4.6bn – a record for an F1 team – after the McLaren team were valued at £3.5bn in an adjustment to ownership structure in September.

Wolff, who holds a 33% stake of the Mercedes F1 operation, would sell a shareholding in the region of 5%.

Wolff, aged 53 will remain as team principal and chief executive officer if the sale goes through.

Shareholder Breakdown

The other shareholders in the team are Mercedes-Benz and industrial group Ineos Group, who both hold one-third of the company.

An official representative stated: "We are providing no comment on the matter. The management structure of Mercedes F1 stays unaltered, and all three partners are fully committed to continued achievements of the brand in F1."

Valuation Increase

The deal would represent a substantial rise in worth of the Mercedes team after Ineos bought its share for £208m in 2022.

The rise demonstrates the expansion in market values of Formula 1 outfits in the past few years as a consequence of the increasing appeal of the sport globally.

This was also seen in the box-office performance of the F1 movie featuring Brad Pitt, which debuted last summer and has grossed over $630m (£458 million) at the box office.

It is Pitt's most successful movie and the most successful sports film to date.

Present Performance

Mercedes are runner-up in the team standings, trailing McLaren Racing, with three races remaining in the current championship.

Their lead driver George Russell has won 2 of the 21 grands prix so far and is in fourth place in the drivers' championship after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team secured a unprecedented eight straight constructors' championships and seven drivers' titles, six won by Lewis Hamilton and one for Nico Rosberg, from 2014 to 2021.

By

Ronnie Anderson

A seasoned digital marketer with over a decade of experience in SEO and content strategy, passionate about helping businesses thrive online.

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